Director / consultant, Seashells Agency
April 2021 - Present
At Seashells Communications, we develop and execute communications strategies that support business objectives for social and climate impact organisations. We're a remote team of writers, designers, strategists and developers with expertise in East Africa, working with organisations around the world.
Digital Lions - Agency Lead for the world’s first Fair Trade creative agency, bringing digital work opportunities to Turkana, Kenya. Working remotely and in person from solar-powered campus. Co-wrote report with World Fair Trade Organisation outlining how fair trade principles can optimise benefits of the gig economy for marginalised workers, and led corresponding social media campaign.
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Green Rising - Content strategy and writing for African climate media platform. Wrote pieces on nuclear power and climate education across Africa, and currently developing content strategy for new editorial products across sector-specific climate verticals.
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Brighter Future - Head of Communications contract role at new climate communications agency - clients include Ecosystem Restoration Standard, Fair Carbon, and UniBio. Brought organisation through to first client revenue (secured two £50k+ projects in first 6 months). Responsible for establishing and implementing the agency's brand, defining the offering, in-depth user research to develop target personas and build sales strategy, and managing team of writers to produce cross channel agency and client content.
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Chronos Sustainability - Communications strategy role to improve engagement around Global Coalition for Animal Welfare’s (GCAW) educational tour with Dutch farmers visiting Sweden to improve animal welfare knowledge and standards. Worked with GCAW member audience including Unilever, Nestle, IKEA and Starbucks. Off the back of improved engagement, tour will run again next year.​​
Head of Comms
Wolfson College,
Oxford
Responsible for communications at the Oxford University college decarbonising its Grade II listed buildings and shifting to all renewable energy. Bringing project through from focus on engineering to advocating for behavioural change.​
March 2021 - June 2023
Content Manager
Not Actual Size
Oct 2019 - March 2021
Communications agency role planning and executing cross-channel content and strategies for global brands. Clients include Dove (25% IG follower growth) with notable campaigns on parenting diversity (7% EoR) and Black Lives Matter (8% EoR). ​
News Editor
Clippings
March 2017 - Sept 2019
Set strategy, managed production of and created written and visual content for the design start-up’s editorial outputs including product news, trend reports, case studies (167% email audience growth) and events (900% audience growth). ​
Assistant Editor
darc magazine
Dec 2014 - March 2017
Researched and wrote features for interior design print magazine, while building brand presence at international trade fairs.​